Buraidah: Small businesses were a major highlight of the Klija Festival in Buraidah, providing entrepreneurs with opportunities to showcase their local products.
According to Saudi Press Agency, the small business pavilions featured a diverse range of participants, including families working in the cottage industry, artisans, and startups who presented traditional foods, handicrafts, and heritage items that highlighted the region's identity.
Participants highlighted that the festival serves as a vital marketing platform, boosting sales, increasing brand awareness, facilitating the exchange of expertise, and fostering connections with organizations that support SMEs.