Riyadh: Saudi Broadcasting Authority (SBA) Chief Executive Officer Ali bin Abdullah Al-Zaid yesterday visited the headquarters of the MBC Group in Riyadh, accompanied by several senior officials from the authority. In a meeting with MBC Group Director General Ali Al-Hedeithy, both parties explored ways to bolster cooperation.
According to Saudi Press Agency, they reviewed joint media projects and identified new opportunities for integration in key sectors of interest. The discussions aimed at strengthening the partnership between the SBA and MBC Group, with a focus on enhancing media collaboration and shared initiatives.
Following the meeting, the SBA chief and the accompanying delegation toured the group's departments. During the tour, they were briefed on the working environment, familiarized themselves with production mechanisms, and reviewed the latest advanced technical equipment. This visit underscored the commitment of both organizations to advancing their media capabilities and fostering a collaborative spirit to drive future projects.