Kuwait City: KUNA Center for Media Development concluded its training program, “Using Artificial Intelligence in Social Media,” on Thursday. Participants in the program included employees from the Kuwait News Agency, Qatar News Agency, Kuwait Investment Promotion Authority, and the State Audit Bureau.
According to Kuwait News Agency, Dr. Hilal Al-Sawafi, an AI expert and trainer, emphasized the importance of empowering media professionals to leverage AI technologies for improved media messaging. The program, which commenced last Sunday, covered various aspects of AI, including algorithms, content analysis tools, image design, and strategies for audience engagement.
The training also focused on leading AI platforms such as ChatGPT and Google Gemini, providing participants with an overview of AI concepts and their limitations in media applications. Established in December 1995, the KUNA Center for Media Development offers numerous training programs aimed at enhancing media skills.